Site scan pattern study shows interesting results: "As a web usability expert I am always researching ways to better understand user behavior on the Internet. How can the design and placement of information on a page influence a user’s decision to either disregard the information presented, or spike user interest to increase conversion potential. Afterall, conversion leads to opportunities of sales and/or returned visitors.
With advances in technology, we are gaining valuable insight into the usability of websites. Heat maps track the users eyes as the look at the monitor and provide valuable feedback for research. Eye Tools, Inc. and Poynter Research conducted a study in San Fransisco, California, tracking over 40 users as the reviewed news websites for one hour and collected valuable data. Below are the results of the study.
Please note: It is a mix of “findings” based on controlled variables, and “observations” where testing was not as tightly controlled. The researchers went “wide,” not “deep” — covering a lot of ground in terms of website design and multimedia factors.
Dominant headlines most often draw the eye first upon entering the page – especially when they are in the upper left, and most often (but not always) when in the upper right. Photographs, "
Monday, December 12, 2005
How Safe Are Nanoparticles?
How Safe Are Nanoparticles?: "Lots of new products, from toothpaste to khakis, use nanotechnology. But some say we don't know enough about the health and environmental risks from the particles tiny enough to penetrate cells in lungs, brains and other organs."
Tuesday, November 15, 2005
Subscribe to:
Posts (Atom)
